The Hospitality Identifier initiative was chartered by four major non-profit industry organizations* to solve the problem of definitely identifying specific lodging facilities, so that critical changes, such as rebranding, may be instantly communicated to all connected partners.
What is a Hospitality Identifier?
The identifier will be permanently assigned to lodging establishments in order to uniquely identify them. It will persist over time, regardless of changes to name, brand, management or processing relationships (e.g. reservations, payments). An independent not-for-profit platform will ensure that each property can control its own data.
How Will it Work?
The Hospitality ID will provide visibility to any interested party of accurate status and ongoing changes. It will enable any system that has its own property ID codes to map them to any other system, without errors, and with automatic updates as properties change names, affiliations, etc. The ID will also enable automated updates for partners and suppliers when processing relationships change, and provide immediate visibility of changes to the billable customer of record.
- Lodging Operators: Encompassing hotel brands, management companies and property owners.
- Travel Distributors: Travel sellers and platforms including OTAs, wholesalers, channel managers, switches, etc.
- Hospitality Vendors: Technology firms and other physical service suppliers seeking authenticated data sources.
What Are the Benefits?
- Distribution: Eliminates ambiguities when matching properties across distribution systems and travel sellers.
- Technical Integration: Provides an authoritative source of trust for partner connectivity, for example, content sources.
- Administration: Vendors get immediate visibility to changes that may affect customer billing and other relationships.
How Does it Help?
- Faster: Enables instant updates and automated processing of events such as new openings or brand changes.
- Cheaper: Eliminates labor-intensive, manual processes to identify, cross-reference and maintain facility-related content.
- Better: Offers accurate, simpler to manage content that reduces revenue leakage during brand changes.
When Will the Benefits be Realized?
- At Launch: The initial minimum viable product will offer an extensible registry of lodging facilities, containing essential descriptive information and current affiliations.
- Soon After Launch: Over time, as lodging establishments take ownership of their data, they may also specify processing relationships for content, reservations, payments, commissions, etc.
- Future Opportunities: Future Hospitality ID enhancements will enable such things as the identification of authorized content repositories, API endpoints and authenticated processing resources for related services.
An Exceptional Win-Win-Win Scenario
A Hospitality Identifier benefits the lodging industry by improving access to essential high quality and reliable property information. By uniquely identifying each lodging facility, operators retain full control over their content, while distribution partners clearly understand the authoritative sources of property-related information. Technology platform and business service vendors are able to receive immediate notification of changes to automate update processes.
For Lodging Operators
Example Use Cases
Property managers maintain total control to instantly publish changes to all connected partners. Eliminates need to separately notify dozens/hundreds of partners.
Enables advance notification of all partners dependent on hotel content to adequately plan for upcoming changes due to rebranding or new property openings.
- Provides single source of data for all partners
- Reliable updates during opening or rebranding
- Instant notification of critical content updates
- Accurate payment and commission settlement
- Improves accuracy of critical reservation data
- User generated content links to proper property
- Continuity of business intelligence reporting
For Travel Distributors - Authoritative Content Sourcing
Example Use Cases
Eliminates the need to maintain cross-reference tables. Map internal codes to Hospitality ID to link with partner systems via simplified API calls without custom coding.
Provides a reliable method to proactively manage updates regarding openings, rebranding or renovations. Eliminates situations where travelers are exposed to incorrect or outdated property information.
- Identification of authoritative content sources
- Simplified management of brand/name changes
- Immediate notification of content updates
- Elimination of complex cross-reference tables
- Improved reservation integrity and accuracy
- More accurate payment/settlement processes
- Better emergency disruption/duty of care status
For Hospitality Vendors - Seamless Integration and Automation
Example Use Cases
Technology vendors often need to validate transition, adaptation, or decommissioning of systems when brand or client of record changes result in system migrations.
Establishes foundation to introduce inclusion of endpoint information (URLs, APIs, etc.) that enable semi- or fully automatic reconfiguration of interfaces.
- Notification of pending contract/billing changes
- Proactive avoids broken interfaces
- Automation of client change management
- Enables auto-discovery of planned updates
- Simplified client interface cross-referencing
- Future automatic interface reconfiguration
- Benefits also apply to non-tech service vendors
Why A Hospitality Identifier is Important
Hospitality industry business relationships, distribution methods and underlying technologies are all facing significant transformation. Integration of new services, destination experiences and guest personalization will increase complexity.
The Hospitality ID initiative is inclusive by design and benefits the global hospitality industry ecosystem. Its non-profit governance structure promotes industry standards, neutrality, security and transparency. A trusted industry-wide, enterprise-grade resource enhances commerce, promotes cost efficiencies, and spurs innovation on a level playing field.
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*Hospitality Technology Next Generation (HTNG), Hospitality Financial and Technology Professionals (HFTP), Hotel Electronic Distribution Network Association (HEDNA), and the OpenTravel Alliance, with the support of Hospitality Sales & Marketing Association (HSMAI), American Hotel & Lodging Association (AH&LA) and Convention Industry Council (CIC).