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|Kristie Goshow Biography|
SVP Commercial, Viceroy Hotel Group
Kristie Goshow brings 20 years of sales, marketing, and distribution across multiple travel disciplines to her position as Chief Marketing Officer of Preferred Hotels & Resorts. In this role, she leads the company’s global marketing strategy, responsible for driving revenue, brand awareness, and engagement through the I Prefer Hotel Rewards program, all brand and cooperative marketing efforts, and e-commerce and digital marketing initiatives.
Over the course of her career, Kristie has led teams across the airline, hospitality, and travel technology spaces with a strong focus on increasing convergence among sales, marketing, revenue, and e-commerce to ensure that efforts resonate with consumers and drive engagement and bookings. She started her career in the travel industry working with Scandinavian Airlines and Virgin Atlantic and from there, transitioned to Utell / Pegasus, where she implemented one of the industry’s first affiliate marketing programs and oversaw account management for Utell in UK, Ireland, and Scandinavia. In the early 2000s, she pivoted into the lodging side of the travel industry to oversee distribution and e-commerce efforts for hotel brands including Le Meridien, based in London, and Jumeirah, working out of Dubai. Most recently, following a two-year period as Vice President of Marketing for Sabre Hospitality, she worked with Viceroy Hotel Group as Senior Vice President of Commercial from 2013 to January 2018, responsible for managing the company’s international sales, marketing, digital, distribution, loyalty, public relations, and technology strategies.
Kristie is a published author and lends her expertise to multiple travel organizations, serving as a member of the HTNG Board of Governors, an Advisor to the Board of suiteness.com, and a member of the Sabre Hospitality Customer Advisory Board. She is based in LA County, California, with her husband and two children.