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John Burns Biography
John Burns

John Burns

President, Hospitality Technology Consulting

Identified by Lodging Magazine as one of the ten hospitality experts changing the travel industry, John Burns established Hospitality Technology Consulting to assist hotels and other travel companies deal successfully with the increasingly complex world of electronic travel distribution. Mr. Burns founded Hospitality Technology Consulting in May 1992. Since then, as HTC's president, he has headed this international consulting service specializing in assisting hotel chains and independent hotels in optimizing their central reservations, electronic distribution and revenue management programs. Strategic planning of reservations and distribution technology, marketing program optimization in the GDS and on the Internet and successful management of central reservation systems and centers are also core consulting interests.

Burns is a co-founder of Hotel Technology-Next Generation (HTNG). In 2006, he was inducted into the HFTP International Hospitality Technology Hall of Fame. That year he also received the International Society of Hospitality Consultants’ Pinnacle Award. He is active in HEDNA, HFTP, HTNG, HSMAI and ISHC. He is also an AH&LA Certified Hotel Administrator (CHA), a past member of the Global Board of Directors of HFTP and past Board Member of HEDNA and past chairperson of that organization's Technology Committee and its Applications Committee. In 2002 he received HEDNA's Outstanding Contributor Award for his support of the association's activities over the past decade. Burns has authored three training programs for HEDNA as well as numerous articles for hotel and travel industry publications - some now used as course materials by the Cornell University School of Hotel Administration. He speaks frequently to hotel management, hotel school, technology, and travel industry audiences across the globe.

Born and educated in Canada, Mr. Burns began his hotel management career at university conference centers before he moved to Hyatt as a Director of Sales in Vancouver and then at Hyatt HQ in Chicago. From there he moved to THISCO (now Pegasus Solutions) as its VP-Product Development, then moved to technology-innovator INTRICO where he developed their customer service organization. He also worked as Director of Reservations at Ramada, Inc., then later became Director of Property Systems Support, He and his wife Judy reside in Scottsdale, Arizona.