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Hack the Night 2019

Congratulations to our first-place winner, Seena Zandipour! View the press release here.

  • HTNG's inaugural in-person hackathon, "Hack the Night", took place over three exciting days at the Plug and Play Headquarters in Sunnyvale, CA. Application Programming Interface (API) providers provided the building blocks, and participants came together to develop state-of-the-art prototypes that catapult the industry into the next generation of hospitality technology.
  • "Hack The Night" fulfills HTNG's mission through stimulation of new product development by engaging the vendor and developer community. Hackathon participants bring a fresh perspective to the hospitality industry. 
  • 1st Place: $3,000
  • 2nd Place: $1,500
  • 3rd Place: $500
  • Hapi Sponsor Prize: $750 or Drone
  • Oracle Sponsor Prize: Up to five passes to Oracle Open World 2019


The guest stay is ripe for innovation in hospitality - join us at "Hack The Night" to design something that makes the hospitality stay unique. 

Guest interactions generate useful data for a hospitality company to leverage, but these companies struggle to bring all of this information together in a single, actionable view of the guest. 

HTNG challenges participants to solve this problem or a portion of it with innovative solutions. Hackathon entries may include guest- or staff-facing apps or tools, or something yet unseen by the industry! 

Innovative solutions may (but are not required to) involve some of the following: 

  • Leverage the customer profile to customize a personalized, unforgettable experience
  • Machine learning, AI and/or predictive analytics to model guest behavior
  • Matching external factors (such as weather data, insights, etc.) to identify opportunities to up sell the guest
  • Integration of other data sources to a customer profile to enhance the hotel's view of the guest
  • Building integration middleware to reduce the costs and time to market of a given integration

Competition entries will be judged on the impact a submission has on the guest stay, and how likely a modern hospitality company is able to adopt such a solution at scale. Solutions will also be evaluated based on API usage, as well as HTNG standards adoption.


Once a customer has arrived, he or she must check in. Some customers or hospitality companies may prefer a high-touch process, where they are formally welcomed and checked in by a smartly dressed hospitality associate. But what about the weary business traveller that is only staying for one night? They might prefer to bypass the front desk. In either case, the customer must identify themselves, receive a key and other welcome materials, and provide a payment option - all areas that hackathon participants could focus on.  

Now that the guest is on property, how can the hotel engage them and create a sticky customer experience that they will tell their friends about? How can they drive the customer to the 5-star restaurant? How can a hotel drive customers toward their business partners, like the amusement park down the street? Utilizing an HTNG or Sponsor API here might create a very interesting opportunity here for many hospitality companies...

Other potential areas to innovate include:

  •  Enable guests to manage and own their data
  •  Extend loyalty programs and recognition efforts to restaurants, shops and other areas within the hotel
  • Enable new payment experiences for the busy traveler
  • Empower self-service opportunities to optimize hotel operations, including spa, food & beverage, excursions and other services in a hotel
  • Improve the accuracy of guest identification to reduce fraud and improve guest recognition
  • Optimize room preparation by leveraging public travel, environmental, or guest provided data
  • Design a tool to enhance experiences for families
  • Simplify guest connectivity to internet, communications and/or entertainment
  • Engage persons in the hotel even if they are not hotel guests
  • Build community out of hotel guests and/or loyal brand members
  • Incentivize the guest, meeting attendee or local community to join rewards programs
  • Create solutions that turn poor guest experiences into exceptional experiences (service recovery)
  • Build a tool that helps employees create memorable experiences for guests

Now that the guest has had an enjoyable stay at the property, how do we automatically record the guest activity so we can surprise and delight the guest during their next experience at the hotel or another within the company's portfolio? There is a huge opportunity to augment the existing customer profile with standard APIs.