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2016 European Conference Speakers

Jonathan MacDonald

International Speaker and Founder
Thought Expansion Network (TEN)

Jonathan is an internationally acclaimed speaker, author and entrepreneur who expands people’s thinking around the potential of technology, the shaping of society and the realities of business, all of which are constantly influenced by fast-paced, relentless change.

Through all of his work, Jonathan enables people and organizations to modify their approach from one-off change management to the management of perpetual change, thanks to his deep knowledge of future trends, the world of business and human behavior. He also draws upon his extreme depth of thinking to answer the most complex questions from the stage, adding immense consultative value that translates into tangible, bottom-line business benefit.

He is trusted by the senior executives of the most successful global companies including Google, Apple, P&G, Unilever, Nestlé, Lego, Heineken and IKEA to stretch their thinking and provide new perspectives and avenues of thought, and is a contributor to Google’s Think Insights and Forbes.

If your business needs to:

· Exploit the interconnectedness of the modern, digitally enhanced world
· Maximize the opportunities that new technology brings
· Manage changing consumer expectations and the democratization of the business value chain
· Future-proof your organization by understanding new business trends
· Actively benefit and profit from the landscape of constant change
· Access true thought leadership on innovation, business strategy and future opportunities

then Jonathan MacDonald is the only speaker expert in this area who will ensure that audiences leave with a clear roadmap of the actionable steps to take to achieve success and competitive advantage.

Jonathan is charismatic, personable and highly impactful, meaning he is consistently the best-rated speaker at any event, leaving a lasting impression on every audience who hears him. He opens up the minds and the thinking of a diverse range of people; facilitating strategic discussion and dialogue with the most senior level executives, or inspiring an entire workforce to embrace new opportunities for a brighter future.

Some of his influential opinions have been captured in his recently published books, ‘Business Poison’ and ’28 Thoughts on Digital Revolution’.

He is also the founder of the Thought Expansion Network (TEN), which facilitates positive change through empowering powerful missions across all industry verticals and whose research function ensures that all of Jonathan’s speeches are regularly updated with the newest future trend insights and relevant case studies.

Dr. Harry Brignull

User Experience Consultant
Clearleft Ltd

Harry has become well known as the User Experience Specialist who coined the term Dark Patterns. He is running a campaign to spread awareness and reduce the prevalence of deceptive user interfaces on the web today.

Harry has a PhD in Cognitive Science and he has provided consultancy services for clients such as The Guardian, Dennis Publishing, Haymarket, British Airways, Sainsbury’s, Just Eat and many others. In his spare time he blogs at

John Bell

Ajontech LLC

John Bell founded Ajontech LLC after he retired as Marriott's Enterprise Architect. For twelve years he was also an Associate Professor for the Center of Applied Information Technology (CAIT) at Towson University. His work at Ajontech has centered on consulting in the areas of Enterprise Architecture, Security Architecture and Software Design supporting the financial and hospitality industries. He has been developing software based systems for more than 35 years and is an author and contributor to several books related to software based systems for more than 35 years and is an author and contributor to several books related to software development. Mr. Bell is TOGAF certified and is currently serving as co-chair for both the IEEE and Open Group SOA Reference Architecture groups. He also serves as co-chair for several HTNG workgroups.

Stéphane Bourgeois

Director, Technology and Applications

Stéphane Bourgeois is Director Technology and Applications, Enterprise Networking, for Belden. Stephane holds a Bachelor’s Degree in Mechanical Engineering as well as a Master’s Degree in Science – Mechanical Engineering, from École Polytechnique de Montréal.

Throughout his 27-year career Stephane has worked in the telecommunications industry: He started his career with Nortel as a Design Engineer from 1989 to 1994, then as a Product Manager until 1999; from 1999 to 2007 he held various Sales and Marketing positions for companies such as ITF Optical Technologies, VoiceAge Corporation and had his own consulting company. Stephane joined Belden in 2007 as Director Product Line Management, Enterprise Networking and since then has contributed to several product innovations including the 10GX Pre-Terminated Cabling System and the FiberExpress UHD System. Since 2014, Stephane as Director Technology and Applications is focusing on technology roadmap and ideation, networking applications and trends, and standards engagement.

Charlotta Brändström

Key Account Manager, Europe
Aptilo Networks

Charlotta Brändström has more than 20 years of experience in international telecommunication and holds the position of Senior Key Account Manager. She was previously Key Account Manager at Service Factory (which was acquired by Aptilo Networks in January 2011 and incorporated as a business area) prior to ServiceFactory she worked as Key Account Manager at Birdstep Technolgy and before that with Business Consulting at Sonera SmartTrust. She has also worked at Ericsson for several years as Product Manager and Technical Sales. Charlotta holds a Master of Science in Industrial Engineering & Management at University of Technology in Linköping, Sweden.

Andrea Coppini

EMEA Hospitality & MDU Solutions Engineer
Ruckus Wireless, Inc.


Steve Cousins


Steve Cousins is passionate about building and deploying robotic technology to help people. Before founding Savioke, he was the President and CEO of Willow Garage, where he oversaw the creation of the robot operating system (ROS), the PR2 robot, and the open source TurtleBot. Steve serves on the boards of the Open Source Robotics Foundation and the Open Perception Foundation, and is an active participant in the Robots for Humanity project. Steve has been a senior manager at IBM’s Almaden Research Center, and a member of the senior staff at Xerox PARC. He holds a Ph.D. from Standford University, and BS and MS degrees in computer science from Washington University.

Greg Dawes

Technical Director
VT Group

For over three decades Greg has provided practical and proven technical and engineering expertise in the fields of data, voice, and video communication. Mr. Dawes has provided technical guidance in various HTNG In-Room Technology Workgroup sub teams since 2003 and is currently co-chair of the Fiber to the Room workgroup. Building on this extensive technical experience Greg has been a contributing author in multiple hospitality industry white papers, case studies and webinars on the wired and wireless communications infrastructure. He received his MBA from Nova Southeastern University and BS in Mathematics from University of Oklahoma. Greg’s past experience include the roles of Training, Technical Support and Engineering Sales as well as business development for Paradyne, AT&T Paradyne, and Zhone Technologies.

Renaud Didier

Business Engineer


Chécar Durán

Director Corporate Strategy - M&A
Amadeus IT Group

Chécar is Director, Mergers & Acquisitions in Amadeus since March 2005. He developed his Corporate Finance and M&A practice in Banesto (today Banco Santander) where he divested all the subsidiaries of the largest industrial group in Spain and also in Banco Urquijo (today banco Sabadell). Amadeus is very active in the M&A front having done 12 acquisitions in the last 18 months and has received some industry awards (2015 Capital&Corporate, 2016 EMEA M&A Atlas Awards).

Chécar also has deep experience in the Investor Relations domain. He was Investor Relations at Amadeus for 4 years, at Terra Lycos during the Internet bubble and at Banesto (today Banco Santander). He was one of the founder of the Spanish Investor Relations Association and received several awards as an IR practitioner.

Cindy Estis Green

Co-founder and CEO
Kalibri Labs

Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After starting up the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Green spent twelve years as managing partner of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the 2012 Distribution Channel Analysis: A Guide for Hotels and many other industry publications on the topic of marketing technology, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame and named as one of Cornell University’s 90 Influential Hotelies. She is currently a member of the HITEC Advisory Council, leads the AH&LA Consumer Innovation Forum, the European Hotel Forum, holds a board seat for The Knowland Group and the Hospitality Financial and Technology Professionals (HFTP). Ms. Estis Green launched Kalibri Labs in 2012, a next generation benchmarking platform for the digital marketplace evaluating hotel revenue performance. Using innovative big data techniques, Kalibri Labs helps hotels manage the cost of customer acquisition and optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.

Micah Friedman

Sr. Director, Travel & Hospitality


Micah Green

CEO and Founder


Larry Hall

Managing Director
Trillium Services Group, LLC

In June, 2016, Larry joined the team at IreckonU B.V. to help the Amsterdam-based organization bring their innovative products and services to the global hotel industry. IreckonU B.V. delivers the industry’s first, comprehensive enterprise service bus and middleware solution that solves some of the industry’s more persistent challenges. Prior to IreckonU, Larry served as the President and Chief Executive Officer of Springer-Miller Systems, Inc., the leading provider of integrated, guest-centric hospitality management solutions to hotels, resorts, spas and casinos worldwide. Following an eight-year career at Springer-Miller Systems that included new product introductions and global expansion, Larry led the sale of the company in late 2015. Other roles included the President & Chief Executive Officer of HBSi where Larry led the acquisition, repositioning, and funding of HBSi, which defined the discipline of Demand Management. He also served as President & Chief Executive Officer of Prosero, an Atlanta-based provider of supply chain outsourcing solutions and the President & Chief Executive Officer of hsupply, a venture-funded e-procurement marketplace. Prior to hsupply, Larry held the roles of President & Chief Operating Officer of Talus, the global leader in revenue management systems and technologies and, for twelve years, the Director, Hotel Systems & Telecommunications Worldwide for ITT Sheraton Corporation where he managed the global technology strategies and operations for the multi-national hotel company. Larry speaks and writes frequently on a variety of topics including managing for high growth, entrepreneurialism, and the venture-funded organization. He also serves on the board of directors of several small, high-growth firms and several charitable foundations. Larry graduated from Cornell University, and serves as a member of the Advisory board for the Pillsbury Institute for Hospitality Entrepreneurship at the University’s School of Hotel Administration.

David Holman

Senior Security Consultant

David has been an IT professional for over 18 years working in a variety of industries, with a focus on hospitality, coming through 9 years of experience in various 5-star hotels. His experience as a network administrator and as a hotelier grants him a strong understanding of compliance with a real-world perspective in the hospitality market. David is a PCI-DSS QSA, CISA and Prince2 Practitioner, performing a range of security consultancy services at Trustwave including PCI Readiness Reviews, Gap Assessments, CVS1 Assessments, and Trusted Advisor sessions.

Laurent Idrac

Chief Information Officer

After graduating from French business schools ESSCA and ESSEC, Laurent Idrac started his career with Accor in 1983 where he held several positions in operations and support functions (finance, marketing and reservations). He notably managed all the worldwide call centers. From 2002 to 2012, he ran IT Departments for Accor North America. He returned to France in 2012 to be appointed Group Chief Information Officer for Accor. Laurent Idrac has taken part in numerous IT projects including the design and roll-out of TARS (The Accor Reservation System), which is used by the group’s 3,700 hotels, and of FOLS in-house PMS (Property Management System) in 1,800 hotels, as well as the management of CRM and sales force automation projects. Since 2012, he manages Accor’s partnership with the Innovation Factory, the first innovation campus cluster in Paris. In 2014, Laurent Idrac has also been elected member of the Board of Governors of the association Hotel Technology Next Generation (HTNG) which defines technology standards in hotels. Laurent Idrac, lives in Paris, France. He has a French and US dual citizenship, is married with 2 children leaving the US.

Dayna Kully


Dayna has over 35 years of experience in sales, channel development, marketing and senior level management, specializing in technology for the hospitality market. Dayna is a co-founder and partner in 5thGenWireless, a consultancy specializing in hospitality technology and strategic investment planning for everything wireless and in-room entertainment. Dayna has held leadership roles in numerous companies specializing in hospitality technology, including VP, Hospitality Business Development for Enseo, a digital media solutions firm; Sr. Director Vertical Business Development at Corning MobileAccess, a leading distributed antenna system provider; VP, Sales and Marketing for IP3, a broadband gateway supplier. Early in her career, Dayna successfully managed sales, technical and operations teams at GE/RCA and Williams Communications, later joining Nortel Networks’ emerging optical and access group. Dayna later went on to lead successful broadband divisions as VP of Hospitality at both Everest Broadband and Mitel Networks. Prior to this, Dayna co-founded Brautovich/Kully, a product marketing firm offering expertise in the strategic marketing of telecommunications products. Dayna is actively engaged in HTNG, currently serves as Co-Chair as the Infrastructure Resource Team and has helped spawn multiple workgroups on topics such as Cellular, Wi-Fi, Central Authentication and Fiber-to-the-Room. Dayna holds a Bachelor’s degree with honors in Economics from the University of California at Berkely.

Yves Lacheret

Senior VP Entrepreneurship Advocacy

Yves Lacheret joined the Group Accor in 2007. In March 2014 he was appointed Senior Vice President Entrepreneurship Advocacy. The objectives of this new position are to create an entry point with the Group for entrepreneurs and small companies, to both facilitate the link and give access to the Group’s decision makers, to accompany entrepreneurs during their set-up phase and to generate initiatives and agility within the company. Prior to this position, Yves Lacheret was CEO of Novotel France and later appointed Senior Vice President Marketing and Distribution for Accor France and then SVP Commercial Europe. Yves Lacheret holds diplomas from Reims Business School and has a Master in marketing from Paris Dauphine University. He is also an Insead AMP alumni (Advanced Management Program). Prior to joining Accor, he developed his career both in France and internationally within the following companies : L'Oréal, Hertz and Carrefour.

Andy Langston

North American Enterprise Account Manager
Aptilo Networks

Andy Langston works across North America bringing Aptilo’s extensive experience in Wi-Fi Services Management to enterprise customers. From his degree in Engineering, Langston has always had a passion for understanding technologies and helping companies find solutions. Langston has been in the wireless networking industry for more than 10 years, working for multinational corporations in account management and business development. Langston’s experience includes Fortune 100 companies, channel development, marketing, and new business launches. He holds a degree in Mechanical Engineering from Auburn University and an MBA from the University of North Carolina at Chapel Hill.

Marjorie Leonidas

Vice President, Sales
GlobalReach Technology

Marjorie has worked in the Wi-Fi industry for over 13 years. After launching BT’s Wi-Fi Wholesale and International Roaming business, she signed the first wholesale deals with the UK’s mobile network operators (for 3G offload), and led international roaming and strategic business development. A work group lead for the Wireless Broadband Alliance for over seven years, she supports the industry’s development of easier connection, roaming and a better wireless user experience.

Albert Maes

Regional Director IT, East & Central Europe
Starwood Hotels and Resorts

Albert brings a broad international and hotel industry focused experience to HTNG.  After obtaining a degree in Hotel Management from the ISGH Hotel Management Institute in Namur, he found his true passion in the niche market which we all know to be the IT section of the hotel industry.  Growing through the ranks in various international hotel companies across Europe, he now heads up IT in the Eastern and Central European Region of Starwood’s EAME Division.  Managing the ever increasing variety of IT related challenges that hotels face in the quickly changing landscape of Information Systems and the Technology that runs it, he remains deeply involved in the nuts and bolts of how the infrastructure makes it all come together.  His close involvement with developers and designers in project management of new builds and refurbishments means he has his finger on the pulse of the latest developments.

Miquel Moyà Porcel

Sector Lead Travel & Retail

Miquel started his professional career in the late 90’s working as a consultant, where he advised banking and telecom companies on how to improve Business Processes through Technology.

After four years Miquel decided to join Barceló Hotels & Resorts to run the Global Sales Operations. In 2010, after several promotions, became Global Director of Sales & Digital Business.

In 2013 Miquel decided to join Google and, since 2015 he is the Industry Director for Retail, Fashion and Travel where he has the opportunity to develop and advise clients from this verticals on how to get the most out of the digital business.

Miquel holds a major degree in Physics, major degree in Business Administration, MSc in Industrial Security and is a MBA graduate by IESE.

Vanguelis Panayotis

Director of Operations
MKG Group

Vanguelis Panayotis earned a Bachelor Degree in Hospitality and Tourism Management from Glion Hotel School in Switzerland, and a Bachelor of Science Degree in International Hospitality Management, from Wales University in the United Kingdom. After several positions in operational management with Hilton, Accor and Holiday Inn, Vanguelis joined MKG Group in 2001. He first manages various in-house and multi-dimensional projects, including the development of business tools which facilitate the Group’s expansion. Then he also works with the consulting teams and contributes to all major projects undertaken by MKG. Vanguelis is currently in charge of developing MKG’s business outside. He also held a teaching position at the Vatel Hotel Management Institute in Paris for three years and intervenes regularly during conferences on the hotel and tourist sectors and their perspectives. Finally, Vanguélis Panayotis accompanied the development of the group in the elaboration of its tools of analysis and operational tools of marketing: Olakala Suite.

Ram Parimi

Vice President, International
Social Tables

Ram Parimi has a passion for shaping the meetings and events industry through collaborative solutions that are founded upon relationships. Social Tables is 5 years old and has 4,500 customers, including Hyatt Hotels, Hilton Worldwide, FRHI Hotels, Four Seasons, The Venetian-Palazzo, Goldman Sachs, Financial Times, and The United States State Department. The company has 130 employees and is headquartered in Washington, DC's Metro Center. Prior to building the sales team at Social Tables, Ram worked in Business Development at Eventbrite, The Kennedy Center, and Fisher Investments.

Marcos Pomar

IT Governance & PMO
Meliá Hotels International


Dr. Emanuele Rossetti

Makr Shakr

Emanuele Rossetti (born 1969 in Turin, Italy) is an Italian engineer, educated at “Politecnico di Torino” (IT) and “City of London Polytechnic” (UK). He holds a PhD in applied mechanics and has taught robot’s mechanics at “Politecnico di Torino” (IT).

A seasoned executive with experience and interest in high growth businesses, Rossetti has a strong track record in developing, structuring and executing big projects in public organizations (head of Overlay department for the Torino Organizing Committee for the XX Winter Olympic Games, from bidding process in 2001 to closing ceremony in 2006) as well as in private companies (CEO of Nussli Italia, from the foundation of the company in 2007 to securing and managing large construction projects for the Universal Expo Milano in 2015).

Rossetti is now starting a new adventure as CEO of Makr Shakr, the maker of the world’s first robotic bar, where he’s going to leverage his skills at designing and managing complex processes and relationships, and his ability to recruit and manage high performing teams. Most importantly, he’s going to quench his thirst for creativity, innovation and perfectly mixed cocktails.

Luis Segredo

EVP, Strategic Initiatives
Amadeus Hospitality

Luis has been serving the hotel industry since 1993 where he served as President of MTech. Starting with the introduction of some of the first Windows apps to hotels, Luis has experienced the challenges of technology migrations over these years. He navigated MTech through the transition from licensed seat model to managed hosting model. As the Executive Vice President of Strategic Initiatives, he continues to manage the market leading guest incident and workflow product, HotSOS, while involved with setting commercial and product strategy for Amadeus Hospitality. With over 20 years of experience in offering technology at the property and corporate levels of the hotel industry, Luis has come to know what works how and why. Luis is a graduate of the University of Miami.


Christopher Spencer

Chief Technical Officer
GlobalReach Technology

After 11 years in the public sector providing technology advice to SMEs, Chris moved to the private sector and wireless technology. He now leads technology development, creating high-performance, secure wireless solutions in WiMax, Wi-Fi, GSM, 3G, 4G, CDMA, HSDPA and competing technologies.

Bryan Steele

Managing Director
Jireh-Tek Limited

Bryan Steele is the Head of IT at the Royal Automobile Club and a member of its Club Management Committee. He is also the Founder and Managing Director of Jireh-Tek Limited, an IT consultancy with a strong focus on the hospitality sector. He has over 20 years of international IT and business experience. Bryan is a Director of HOSPA, the Hospitality Professionals Association, and chairs its IT Committee. Also, he is an Executive Advisor to the Board of Hotel Technology Next Generation. Previously, Bryan was the Director of IT at Thistle & Guoman Hotels, and a founding member and chairman of the Micros Fidelio Opera User Group.

Eric Sullender

VP Products

Eric has spent over decade designing, building and delivering cloud-based software solutions for the hospitality industry. Eric joined Eleven as a software developer and the first employee almost 12 years ago and has filled many roles during the company’s growth. Eric currently leads the Product Management team which is tasked with discovering and building great products using innovative technologies. Prior to joining Eleven, Eric was responsible for development of a SaaS web application to provide nationwide commercial and residential real estate data at start-up in New York City. Eric began his career as a consultant with Arthur Andersen’s Advanced Technology Group advising start-ups and large corporations on their Internet technology strategy. Eric holds a BS in Operations Research and Industrial Engineering from Cornell University’s College of Engineering. Eric lives with his wife and two young sons in Brookfield, Connecticut where he is also a Volunteer Firefighter and EMT.

John Tattersfield

Vice President, IT-Europe
Marriott International

John Tattersfield is Vice President, Global Information Resources, Europe, for Marriott International, Inc. In this role, he is responsible for all aspects of technology for all Marriott brands in Europe, as well as the strategic support of Marriott’s European growth plans. John joined Marriott in 1997 as part of the Renaissance Hotels Group acquisition and has led the creation of Marriott’s Information Resources field organization, help globalize Marriott International’s technology strategy and plan, and transitioned the technology of more than 60 Whitbread hotels, and more recently the AC by Marriott Hotels portfolio, to the Marriott environment. One of his current focus areas is technology for Marriott’s new MOXY brand. Prior to joining Marriott, John worked for Renaissance Hotels Group as Director of Management Information Systems, covering Europe, Middle East and Africa.

Jan Tissera

President International

Jan is the President of TravelClick’s International Division, which represents approximately 50% of the company’s revenue. He manages the Global organization, made up of a staff over 300 in Europe, Asia Pacific, Middle East, and Africa, and with offices in Barcelona, Singapore, Dubai, Melbourne and Hong Kong.

An experienced international hotelier and hotel industry consultant, Jan has been at TravelClick for over 19 years and has been part of several acquisitions and two successful ownership transitions.

Before joining TravelClick in 1996, he held a number of positions at Hyatt International, where he oversaw worldwide hotel reservations, global distribution, demand programs, revenue and rate management, guest recognition programs, and hotel room operations in Europe, Africa, the Middle East, and Asia Pacific.

Christian Wagner

Head of Marketing
Kathrein Werke KG

Christian is an experienced technology professional in the telecommunication industry. His background is centered around mobile telecommunication infrastructure. He had several positions in several European mobile network providers. At Kathrein he was responsible for the marketing activities for indoor capacity system. Now he is responsible for the portfolio- and innovation management for InBuilding solutions at Kathrein. Christian is an active HTNG member since January 2015. He also is an active member in the Small Cell Forum and IWPC to establish future proof telecommunication solutions in the industry. He holds a Dipl. Ing. Degree from the University of applied science in Munich. Christian is based in the Kathrein headquarter Rosenheim/Germany.

Dick Wagner

Director, Emerging Technologies
Marriott International

Richard E. Wagner is currently Director, Emerging Technologies for Marriott International, Inc. In this position, he is responsible for the evaluation and recommendation of emerging communication technologies that could be deployed at all of the Marriott Hotel Brands. Prior to joining Marriot, Mr. Wagner held similar network management positions for an Internet Service Provider (ISP) and a Competitive Local Exchange Carrier (CLEC). He also spent five years as a Messaging Integration Consultant working on Fortune 500 accounts for Digital Equipment Corporation, and held management positions in software development for Citicorp and Mitre Corporation. Mr. Wagner holds a BSEE in Electrical Engineering from Pennsylvania State University and an MSEE in Electrical Engineering from Purdue University.

Mike Wrigley

BOSS IT Consulting

Mike Wrigley is the principal consultant of BOSS IT and is an associate member of Hotel Solutions Partnership which is a global hospitality consulting group. He provides strategic technology advice, planning, project delivery and innovative solutions to management companies, real estate owners, private investors, and system suppliers. He is based in the UK and works on assignments across Europe, the USA, Asia, the Middle East and Africa. Prior to forming his own consulting company and becoming an associate of Hotel Solutions Partnership, Mike was the Managing Director of Cyntergy (EAME) Ltd, the branch of a Washington DC technology services company for hotel, restaurant and retail system implementations. Prior to that he was EAME IT Director of Hotel Systems and Telecoms for ITT Sheraton Corporation headquartered in Brussels and held various financial roles with ITT Sheraton and Forte in London and the Middle East. Consulting assignments have been with groups such as Cheval Residences (UK), Elaf Hotels (Saudi Arabia), FBD Hotels (Ireland), Hilton International (UK), Hilton Corporation (USA), Kempinski Hotels (Germany), Minoan Group (Greece), Rouse Kent Property Developers (UK), Shilla Hotels (South Korea), SilverNeedle Hospitality (Singapore), Starwood Hotels & Resorts (Europe & Middle East) and Verifone (UK). Mike is a graduate of Blackpool's faculty of Hotel Management and Administration and is a member of HFTP (Hospitality Financial and Technology Professionals)