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Press Releases: Press Releases

HTNG Forms Guest Room Entertainment Strategies Workgroup

Tuesday, March 24, 2020  
Posted by: Emily Wilson

CHICAGO (March 24, 2020) - Hospitality Technology Next Generation (HTNG) launches a new workgroup focusing on guest room entertainment to help improve buying strategies, technology research and development investment, along with the creation of a content strategy roadmap.

HTNG will engage hospitality, technology and content production companies to produce market data and research to inform the industry on the current state of guest room entertainment usage across content providers, over-the-top delivery technologies and guest preferences for numerous service offerings in various hospitality segments.

The workgroup will create an industry statement of hospitality needs that drives traditionally non-hospitality device original equipment manufacturers (OEMs) to the table. Additionally, the group will define protocols for device OEMs to adopt that enable industry standards based on the previous research.

The Guest Room Entertainment Strategies Workgroup already includes pre-charter participation from the following companies: 5thGenWireless*, AT&T, Broadband Hospitality (Allin Interactive), Charter, Choice Hotels*, CNN, Crave Interactive, Cox Business, Enseo, Four Seasons Hotels & Resorts, HBO*, Hospitality Wi-Fi*, InnSpire, Interstate Hotels, interTouch, Mandarin Oriental Hotel Group, Marriott International, Montage Hotels, RoomNet TV, Showtime*, Sonifi, Turner*, Volara and White Lodging. (*indicates an individual of the company is an Interim Co-Chair of the group)

The kick-off teleconference will be held on Thursday, March 26 at 10:00 a.m. Central. HTNG members can join the workgroup after signing in here.




About Hospitality Technology Next Generation (HTNG)


The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.


Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's  Board of Governors, consisting of 22 top IT leaders from hospitality companies around the world, itself has technology responsible for over 3.1 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit