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Press Releases: Press Releases

Four Organizations Unite to Launch Unique Global Identifier Workgroup

Monday, April 1, 2019   (0 Comments)
Posted by: Emily Wilson

CHICAGO (April 1, 2019) – Associations Hospitality Technology Next Generation (HTNG), Hospitality Financial and Technology Professionals (HFTP®), Hotel Electronic Distribution Network Association (HEDNA), and the OpenTravel Alliance charter a collaborative group to achieve consensus and generate implementation of Unique Global Identifiers (UGI).

When there’s an inability to track individual hotel property details and unit information, it leads to misinformation about hotel ownership, brand affiliation, management, location and other details.

The UGI project was created by the organizations listed above to identify and provide a single source of information within the hospitality industry. In technical terms, a UGI is a unique and persistent code for which any entity can register. UGIs can be used to identify relationships at any point in time, such as a hotel with its franchise, chain or member associations. Once registered, any other entity in the industry can query and use the UGI codes to exchange information and potentially the transactions in which they may be involved.

Facilitated by HTNG, the UGI Workgroup will define the value proposition of a UGI to the different constituencies, such as vendors, distributors and other stakeholders. This information will lead to an initial associated business model, a minimum viable product and a governance structure to encourage industry buy-in and participation in the overall system.

The kick-off teleconference for the UGI Workgroup will be held this Wednesday, April 3 at 9:00 CST via teleconference. The group will also hold a face-to-face meeting next week at HT-NEXT

To join the group, please fill out this form:




About Hospitality Technology Next Generation (HTNG)


The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.


Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's  Board of Governors, consisting of 24 top IT leaders from hospitality companies around the world, itself has technology responsible for over 3 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit


About Hospitality Financial and Technology Professionals


Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in Hong Kong, United Kingdom, The Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. The association also owns the world's only hospitality-specific search engine:®. For more information about HFTP, visit the latest news, visit the HFTP News page at news.hftp.organd the HFTP Connect blog at

Follow HFTP on social media Facebook (@HFTPGlobal); LinkedInTwitter (@HFTP); Instagram(@HFTP_HITEC). Stay tuned to HFTP's industry-specific, informational news sites: HFTP NewsHITEC BytesHFTP Club BytesHFTP Finance BytesHFTP GDPR Bytes and HFTP FB Bytes. HFTP event photos are available on Flickr, and HFTP event videos are available on YouTube.



About Hotel Electronic Distribution Network Association (HEDNA)


HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. HEDNA holds two global distribution conferences each year, trains hospitality professionals through its HEDNA University program and has several working groups that issue thought leadership on industry issues. For more, visit or follow us on YouTubeBlog, LinkedIn or Twitter for updates and additional content.


About OpenTravel Alliance

OpenTravel Alliance is passionate about solving the problems inherent with connecting multiple systems within the complex travel distribution arena. Our mission is to enable the future of travel by driving the evolving digital experience for consumers. OpenTravel Alliance creates, expands and drives adoption of open specifications, including but not limited to the use of XML and JSON, for the electronic exchange of business information among all sectors of the travel industry. Visit

OpenTravel Alliance is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, and solutions providers.