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Press Releases: Press Releases

HTNG to Introduce Startup Alley at HT-NEXT 2018

Tuesday, November 28, 2017  
Posted by: Emily Wilson

New startup showcase to debut at premier hospitality technology conference


CHICAGO (November 28, 2017) - HTNG, the premier technology solutions association in the hospitality industry, announces the addition of a startup showcase that will debut at the HT-NEXT 2018 conference, taking place March 12-14 at the Manchester Grand Hyatt in San Diego. HT-NEXT brings together technology leaders and influencers from leading hospitality companies spanning IT, finance, marketing, distribution and operations.

Known as Startup Alley, the new showcase was established in order to provide a unique venue for startup technology companies to present their innovative products and solutions to the global hospitality market. The inaugural Startup Alley is set to take place on Wednesday, March 14 during the HT-NEXT 2018 conference. Prominently located just outside the main ballroom, each participant will have the opportunity to demonstrate their solutions to HT-NEXT's high-profile attendees. Startup Alley will open at the beginning of Wednesday's morning break and wrap up at the closing of the afternoon break.

The participation fee for Startup Alley is $3,000 USD for HTNG members and $4,000 USD for nonmembers. One registration pass is included in the fee (value $1,500). The fee for nonmembers also includes one year of HTNG membership. Participation in Startup Alley is open to all startup technology companies in the hospitality technology industry that meet HTNG's Startup company qualifications. Only 20 spots are available and will be secured on a first come, first served basis.

For more information regarding Startup Alley at HT-NEXT, please email




About Hospitality Technology Next Generation (HTNG)

The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.

Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 24 top IT leaders from hospitality companies around the world, itself has technology responsible for over 2.5 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit




Media Contact: Katie Mazzuca

Sr. Director of Marketing & Events, HTNG | +1 312 690-5034