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Riko Van Santen Biography
Riko Van Santen

Riko Van Santen

VP Digital Strategy and Distribution, Kempinski Hotels

Riko is based at Kempinski's headquarters overseeing the Distribution, E-Commerce, Revenue Management, and Loyalty disciplines. From 2009 to 2012 Riko oversaw 1,100 properties under 7 brands, as Vice President Distribution and E-Commerce at Louvre Hotels Group, a Starwood Capital company based in Paris. Accomplishments include the first hotel brand website to use RSS technology, Mobile-Device distribution and pioneering the implementation of modern GDS functionalities and channel management solutions. He was appointed Director of Electronic Distribution in 2003 and VP of Electronic Distribution & ICT for the Golden Tulip & TOP International Group in 2007.  Early in his career, after working in various rooms division functions, Riko joined Pegasus Solutions in 2000 as Golden Tulip Group Revenue Manager. Riko speaks at various hotel schools and industry events on Electronic Distribution and Revenue Management, and has served on HTNG Board of Directors, HFTP EHTEC Advisory Council, Pegasus Solutions Customer Advisory Board, and HSMAI Europe's Digital Marketing Advisory Board. Riko graduated with an honours degree in Hospitality Management from Middlesex University, London, and holds a degree in Japanese business studies and various software administration qualifications. A Dutch national, Riko was born in Tokyo but has lived over 20 years abroad, he now resides in Geneva, Switzerland with wife Christel and two sons.