A Primer on Alternative Payment Methods Webinar
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When: February 12, 2019
10:00 am CT
Where: Webinar
Presenter: Ray Pawley, VP, Head of Hospitality, CellPoint Mobile
Contact: HTNG Workgroups

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A Primer on Alternative Payment Methods

Date: February 12, 2019


  • Ray Pawley, VP, Head of Hospitality, CellPoint Mobile

What are alternative payment methods (APMs), and why should your hospitality brand care about them?  This webinar, the first in a series, takes HTNG members through the basics of alternative payment methods, who the major players are, and which ones your customers are most likely to care about.  You’ll learn why it’s important to provide a variety of payment choices – both card-based and non-card-based – in both your booking and ancillary merchandising channels, and how the right APMs can both increase conversion rates and reduce your transaction costs.

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