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|Rachelle Peterson Biography|
Global Director, Commercial Distribution
Rachelle Peterson is the Global Commercial Distribution Director for Turner, where she manages the company’s B2B distribution business, ensuring linear and digital delivery of CNN International and Turner feature programming to hotels and live streaming and VOD content to airlines. She also manages alliance and partnership building with the maritime, cruise, transport and other commercial sectors and her team has a special remit to develop new and exciting ideas that reflect the way that travelers of today consume content on the go.Prior to her current position, she was Sales Director, Hospitality for Sky Plc, where she was responsible for the hospitality division of Sky Business. Rachelle and her team implemented fundamental changes in content delivery to the hospitality market and established partnerships with international clients such as Hilton, Marriott, IHG, Accor and Virgin Active. She worked closely with these same clients during her seven-year tenure as Sales & Business Development Director for Filmbank Media, a joint venture between Warner Bros. and Sony Pictures. At Filmbank Rachelle formulated the global Out of Home Sales & Marketing strategy. She devised and implemented a new brand vision which secured an award from Hotels Magazine for ‘Outstanding Digital Advertising’ in March 2009.
An effective public speaker, Rachelle is a sought-after presenter at meetings and conferences. She communicates key concepts in business innovation supported by smart adoption of technology with an emphasis on revenue opportunities and enhanced guest and passenger experiences.
Rachelle’s presentations engage top management including CEO’s, CTO’s, Business Development, Sales Directors and GM’s. From articles in varied industry publications, to her guide “An Introduction to DVD Manufacturing”, Rachelle’s expertise in content management is often sought by publishers and event organisers.
Rachelle has lived and worked in three great cities, Amsterdam, New York and now London and therefore spends most of her free time travelling to see friends & family scattered across the globe.